The Science

What the evidence actually says

We would rather under-claim than over-claim. Below is what published work on cold-pressed and wood-pressed edible oils supports — stated plainly, with the sources listed at the bottom of this page.

Insight → Benefit

Four findings, and what each one means at home

Excessive refining removes natural bioactive compounds.

Choose minimally processed oils that retain more natural goodness.

Naturally occurring antioxidants improve oil stability.

Oils remain naturally fresh and flavourful.

High-temperature processing can reduce nutritional quality.

Cold pressing helps preserve sensitive nutrients.

Different oils offer different fatty acid profiles.

Using a variety of oils supports a balanced diet.

Cold-Pressed Oils

Crafted for everyday wellness

Ten characteristics of the process, and what each one gives you in the bottle.

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Feature	Benefit
Mechanically pressed at low temperatures	Preserves natural nutrients and flavour
No solvents or chemical extraction	Pure and natural oil
Better preservation of naturally occurring nutrients	More nutritional value in every drop
Naturally rich in tocopherols (Vitamin E)	Source of natural antioxidants
High in healthy fats like MUFA & PUFA	Supports a balanced diet
Naturally present phytochemicals	Valuable plant-derived compounds
Retains naturally occurring antioxidants	Helps protect the oil from oxidation
Authentic seed flavour	Better taste and cooking experience
No artificial additives or preservatives	Clean-label product
Traditional, gentle mechanical extraction	Preserves the seed's natural goodness

What We Do & Don't Do

Twelve statements we are happy to be held to

100% traditionally wood-pressed

Not partly. Not sometimes. Every bottle.

Wooden ghani technology

A wooden pestle and mortar, turning slowly — the original press.

Low-temperature extraction

Slow enough that the seed never gets cooked on the way out.

No chemical solvents

Pressure is the only thing separating oil from seed.

No bleaching

The colour in the bottle is the colour of the seed.

No deodorization

We keep the smell. It is supposed to be there.

Retains natural aroma & flavour

Authentic seed flavour, and a better cooking experience for it.

Naturally rich in Vitamin E

Tocopherols, naturally present — not added back afterwards.

Preserves naturally occurring phytochemicals

Valuable plant-derived compounds that refining tends to strip.

Eco-friendly extraction process

Mechanical, low-energy, and with no solvent to dispose of.

Minimal processing, maximum natural goodness

The shortest possible distance between the seed and your kitchen.

No artificial additives or preservatives

A clean-label product, start to finish.

The Real Cost Comparison

Refined oil vs wood-pressed oil

Price per litre is the wrong number to compare. What matters is what a month of cooking costs — and how much oil that month actually takes.

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Aspect	Refined oil	Wood-pressed oil Ours
Price per litre	₹150 – ₹180	₹350 – ₹450
Quantity required daily	3 – 4 tbsp per family	1.5 – 2 tbsp per family
Nutritional value	Lower — high heat and chemical processing	Higher — natural nutrients left intact
Taste & aroma	Bland, deliberately neutral	Rich, earthy, unmistakably of the seed
Everyday diet	Heavily processed staple	Minimally processed; supports a balanced diet
Overall monthly expense	~₹450 – ₹500	~₹500, using roughly half the quantity

Indicative Indian retail ranges from the reference material. Household quantities vary — try the interactive calculator with your own numbers.

Questions

Things people ask us

They overlap. "Cold-pressed" describes any mechanical extraction done at low temperature. "Wood-pressed" is more specific: a wooden ghani — a wooden pestle turning inside a wooden mortar — which is the traditional way of achieving that low temperature. All of our oils are both.

Because nothing has been done to remove either. Refining includes bleaching and deodorising steps that strip colour and aroma to produce a neutral product. We skip both, so what you see and smell is the seed itself.

A wood-pressed oil carries its own flavour, so it does more work in the pan. Reported household usage falls from roughly 3–4 tbsp per family per day to around 1.5–2 tbsp. It is a pattern, not a promise — your kitchen may differ, which is why our calculator lets you set the figure yourself.

Choose the oil for the heat. Coconut oil is naturally stable at high temperatures thanks to its medium-chain saturated fats, and groundnut oil offers a good balance of MUFA and stability. Oils high in polyunsaturated fats — safflower, for instance — are better suited to gentler cooking.

Several. Different oils offer different fatty acid profiles, and the evidence for Indian diets points towards rotating between them rather than relying on a single oil for everything.

Unrefined oils keep their naturally occurring antioxidants, which help protect the oil from oxidation — one reason traditional oils stay stable without additives. We still recommend storing bottles away from direct light and heat, and buying pack sizes you will finish within a couple of months.

Reference Material

Where this comes from

The claims on this site are drawn from the following published work and industry material. We encourage you to read them.

Phytochemical Content, Oxidative Stability and Nutritional Properties of Unconventional Cold-pressed Edible Oils On the bioactive compounds retained by cold pressing, and their effect on oxidative stability. ↗ A Review on Wood Pressed Edible Oils A survey of wooden ghani extraction and how it compares with modern refining. ↗ Selecting Healthy Edible Oil in the Indian Context The source of the oil-by-oil guidance on this site, including the case for using a variety of oils. ↗ Wooden Pressed Oil: Why You Need Less Compared to Refined Oil — Real Cost vs Quantity Industry article behind the cost comparison and the quantity figures in our calculator. ↗

A note on claims. These points are aligned with current scientific evidence on cold-pressed oils. While cold-pressed oils better preserve naturally occurring nutrients and bioactive compounds compared with heavily refined oils, we avoid making disease prevention or treatment claims unless supported by approved regulatory evidence. Nothing on this site is medical or nutritional advice.